World of Calvin Klein
On May 21st, 2007, the event, "World of Calvin Klein" was held in front of Meiji-Jingu-Gaien Seitoku Kinen Kaiga-Kan in the Shinjuku ward of Tokyo. This was a one-night event, held in a building with a "home" theme, to introduce Calvin Klein's '07 autumn/winter collection. Calvin Klein is expanding upon its fashion line to include items related to lifestyle. Therefore, "World of Calvin Klein" was an event dedicated to giving the public a better understanding of Calvin Klein brand by showcasing "fashion" and "architecture" together.
An architect, Shinichi Ogawa, was appointed and created a space for the event that was consistent with the minimalist, simple, and modern aesthetic of Calvin Klein's image. He constructed a space that was white in color, and used horizontal and perpendicular lines.
"World of Calvin Klein" was held in a glass-walled one story building so that the collection could be viewed from all angles. Ogawa used the biggest sized glass to avoid blocking the view of the audience. Dimensions of the glass were finally decided to be 36m x 6m x 3m, taking into consideration the presence of the art museum in the background. Within this glass-walled building, 6 different areas were laid out, including a living room and special room. By locating only 36m walls on the north side and the south side, the planning was made to be connecting each space as much as possible with minimal partitions. This event was one night only so the method of relocating a prototype which was constructed prior to the event was applied.
In the minimal glass-walled box with a glorious building in the background, amiable and relaxed parties are held in the dining and the living rooms. In the bedrooms, models were individually spending their relaxed time reading books. The table wares on dining tables and bed linens that stress straight lines are the ones of "Calvin Klein Home". This season's "Calvin Klein collection" consists of chic color and lean line. 20 models wore those elegant clothes. Fashion and architecture are the same in terms of internalizing people. Ideal lifestyle that Calvin Klein puts up, tells us the true meaning of high-quality life.
Architect : Shinichi Ogawa & Associates