CONCEPT

CONCEPT

Interior design magazine, "I'm home." had launched since January, 2000, having a theme of "high-end design and lifestyle".
As the word speaks for itself, the magazine targets the high-end reading population who are conscious about their lifestyle, "high-quality" and "authenticity".
The word, "lifestyle" may be seemingly overused, however, fundamentally, there should be a consistently created lifestyle for each individual which entails clothing, food, and residence.
The essential meaning of "wealth" is whether one can have a space to enjoy even "waste" or "inconvenience" for their established lifestyle.
We propose the idea of "comfort" within residence, incorporating new things while referring to the good, old style.
"I'm home." extensively covers various items, starting from home design, architecture, structure/material of kitchens and bathrooms and furthermore, total coordination of interior such as furniture and little articles which are related to our lives is also covered.
Moreover, we insert articles including the interviews on architects and interior/product designer.
In addition, we select latest news on hotels, shops, cooking, fashion and music throughout the world.
The characteristic of "I'm home." is that not only high-end readers can enjoy but also professionals such as interior designers/coordinators can refer to our articles.
The magazine will be issued bi-monthly from January 2007 and we will be able to deliver "high-end design and lifestyle" as a closer existence to the readers.


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